A gay indie boy living in suburban South West London recounts his trials and tribulations dealing with sex, sexuality, growing up and getting older

Thursday, June 07, 2007

Word of Mouth

So after last week's debacle, me and my friend Marilyn decided not to go on the gay indie scene for a while. It's going to be a little bit tougher for her being that she works at a gay indie club, but nonetheless, she has stopped answering the phone to their persistent requests to work on certain nights of the week.

There are numerous advantages to this:-

1) We can go out and see some different club nights, maybe even meet some new people. After 4 years of exhausting the same places and looking at the same faces, I think it's time to stop being lazy and actually start doing the research as to what's on of a night that might be a decent do.

2) My potential networking could expand to more than climbing to infamy in a hierachy where snorting cocaine off the boss' penis is classed as one of the highest forms of endearment.

3) To go forward, you have to go back... Remember? ;)

So, in other words, I'm going back to the scene I was born from, and not the fake plastic one I've been engaged in for so long. I was always much better at going out and being pretentious (oh wait, pretending to be pretentious), drunkenly falling on people who would ask you politely where you got your shoes from before spewing on them and being a well dressed gay in rooms where everyone else looks like a well dressed gay but are most likely straight.

Not that that matters. What matters is that I'd forgotten what was important!

Tonight I went to a gig to see this band I vaguely knew from the electroclash days (and yes, if you weren't in it, you probably just read about it in the NME) and kept in touch with because our music was similar. I'd been meaning to give the singer a demo for ages, so today I approached her.

"Oh hi!" she said

"Hi" I said as I smiled and said slightly sheepishly "I thought I'd give you my demo in person. It's much nicer, and plus I get to see you live too"

"And I haven't seen you live yet.." she said (hahahaha, clever ploy; it's called 'gig etiquette'. If you ever start doing music, go to all your friends' bands' gigs because then they will be obliged to come to yours at least once)

"I've been taking a break," I said (as most of you could probably gather), "I'll be working with [person protected in case anyone I know successfully Googles this] soon"

"Oh, is he the cute one?"

"Well, the lead singer's okay as well, isn't he?"

"They're all very nice" she said

"Anyway, I'll let you get on with it..." I said as I walked away, and spotted a DJ I used to know who is still running a clubnight I used to go to back in, you guessed it, those good old electroclash days.

"Hi," I said, as I reached in my bag for another demo.

There's nothing like a personal appearance for a bit of good, old fashioned, word of mouth promotion.

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Anonymous Stephen said...

There's also nothing like adding a bit of the demo to this site or to YouTube for some nicely modern viral promotion.

3:49 AM

Blogger Astariel said...

If you look at the 'links' section on the right hand side of this page, it's been there all the time under 'Listen to my music!'.

Also, 'for the sheer hell of it' is worth checking out if you've got the time ;)

3:39 PM


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